Netflix have promised to crack down on users that share their passwords with friends or family members.
This means that if you borrow someone’s login, you might have to start paying for your own account in full.
Netflix offers account-sharing features, but they’re designed to let people in a single-household use one login.
The streaming giant is worried that users are sharing their logins among different households.
Netflix product chief Greg Peters spoke at Netflix’s Q3 2019 earnings and said that the company wants to address the issue of password sharing without “alienating a certain portion of the user base”.
“We continue to monitor it so we’re looking at the situation,” he said, according to news.com.au.
“We’ll see those consumer-friendly ways to push on the edges of that.”
Experts have said that users are already seeing signs of a crackdown.
“They are policing this (already) by blocking the third concurrent screen if two screens are in use at the same time,” said Michael Pachter, a top analyst at Wedbush Securities, speaking to The Sun.
“That doesn’t help if the users are in different time zones, as many households with kids in college are.
“However, it definitely cracks down on widespread password sharing.”
He added: “They also have a way to track device usage and can require two-factor authentication, although they’ve haven’t rolled that out yet.”
The news follows an announcement by tech firm Synamedia about a new AI system that cracks down on account sharing by using machine learning technology to track shared passwords on streaming services.
“Casual credentials sharing is becoming too expensive to ignore,” said product chief Jean Marc Racine, speaking at the CES event in Las Vegas this year.
“Our new solution gives operators the ability to take action.
“Many casual users will be happy to pay an additional fee for a premium, shared service.
“It’s a great way to keep honest people honest while benefiting from an incremental revenue stream.”
The technology, once it has located shared passwords across streaming services, could be used to force users to upgrade to a premium service or even shut down their account.