Coles has announced the launch of a new online platform that will showcase a range of Best Buys that won’t be available in store, in a move designed to mimic Aldi’s incredibly popular Special Buys.
The website will feature everything from gadgets to homewares and big-ticket appliances, with free home delivery offered to most postcodes. Launching on Tuesday, the site currently has a variety of homewares for sale, including a mosaic table set and three round rattan side tables, both selling for $149. In addition, large items such as a Germanica Kitchen Cooking Package featuring an electric oven and matching ceramic glass cooktop for $599, and a MAZE Walk-in Greenhouse for $699, are currently for sale.
New items will be added to the site every Friday, and all item listings include information about how many Coles still has in stock, so you can see just how quickly items are flying off the shelves and work out whether you need to make your purchase sooner rather than later.
Coles general manager for health and home Jonathan Torr said that in addition to selling lifestyle products, the website also provides a platform for emerging brands to showcase their limited edition products to a large national customer base. He said, “Free delivery is included across the entire range which is something we’re really proud to offer our customers, by working closely with our brand partners to get products directly into their homes sooner, at the best price possible.
“While we want to keep the collection small to ensure we’re offering a good mix of sought-after products, we’re looking forward to expanding our existing brand partners’ range as well as working with new suppliers to continue evolving the Best Buys offer and exciting our customers with a variety of interesting products they cannot get in store.”
The site’s launch follows Woolworths’ launch of a similar website, Everyday Market, last month, which carries products from a wide range of categories, including home, health and beauty, toys, and books.
Meanwhile Aldi said in March that they would move back into online sales, with their famous Special Buys being available to buy online first, as well as alcohol.
Image: Quinn Rooney/Getty Images
This article first appeared on Over60.