Aussies are showing a growing appetite for affordable and easy dinners at home as they aim to stay healthy and save cash.
With the pandemic causing nationwide lockdowns, Coles is lending a helping hand to home cooks so they can create delicious meals with the click of a button.
The supermarket giant’s new online platform coles&co – which starts next week – is designed to inspire families with great value specials and exclusive content.
Coles chief marketing officer Lisa Ronson said Australians are choosing to cook from home more than ever and in the process they want to try out new things while getting great value.
“Coles&co is about boosting what we have to offer customers,” she said. “We want to provide great value and useful food and drink solutions in the most personalised, timely and relevant ways.
“We are thrilled to launch coles&co and create a really compelling platform to engage with our customers on what is happening in the food and drink industry — whether that be in our stores, on the farm with local food producers or with our own brand development chefs in our Coles kitchens.”
The website will be led by former Qantas head of wine Lisa Hudson who has been appointed as the website editor.
Ms Hudson will ensure customers have useful information that’s easily accessible so they can feed their families on a budget.
“I’m passionate about delivering an exceptional customer experience and celebrating everything that our food and wine industry has to offer,” she said.
“Coles&co is a really exciting platform to highlight the amazing work of Australian chefs and local food and beverage producers.
“To be in a position to inform Australians about how they can live healthier and happier lives is a real privilege.”
The website will bring together the best content from Coles’ customer channels, partners and ambassadors, including Coles magazine, What’s for Dinner Live, Curtis Stone and the AFL, as well as creating new content featuring local suppliers and food trends to inspire customers.
This article originally appeared on Over60.