The growing list of companies encouraging Aussies to roll up their sleeves for a COVID-19 jab has a new addition: Victoria Bitter.
The iconic beer brand has rehashed their classic jingle in a new campaign video, arguing that you can’t get “a hard earned thirst” from being in lockdown.
“Right now, you can’t get it goalin’. You can’t get it bowlin’. You can’t get it taking a vow, or chasing a cow,” the iconic voiceover says.
Image: Supplied
“A hard earned thirst comes from being all over town, not from being in lockdown.
“So if you’d like to get back to leading a band, or lending a hand, rolly up your sleeves and get the jab.”
VB spokesman Brian Phan said the company has joined the vaccination push “so we can re-open all of Australia’s pubs, clubs, construction sites, offices, shops and everywhere you earn a hard earned thirst”.
Image: Victoria Bitter
“And let’s be honest, you can’t really earn one sitting on the couch or doing a puzzle,” he said.
“It’s a serious issue, but our Aussie sense of humour is still important during a pandemic.”
Watch the ad here.
Image: Victoria Bitter
This article first appeared on Over60.