Where to shop online: top Aussie fashion labels that speak to a variety of ages

It’s refreshing to see fashion labels embracing the sophisticated and fashionable over-50s and finally tailoring styles that resonate with you. So whether you’re looking for an affordable luxe-look or simple everyday wear, we’ve got you covered!

From elegant frocks and stylish accessories to flattering active wear and comfortable basics, this WYZA list makes it easier to find clothing that fits you effortlessly. Read on to discover your new go-to brands. Happy shopping!

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Shop the latest in seasonal fashion at INFASHION, which caters to the mature Australian woman. 

Whether you’re in need of tops, bottoms, or warm outer layers, the online store offers a wide variety of fashionable and functionable pieces you can use to build your wardrobe from head to toe.

Every item comes with a 12-month money back guarantee, meaning you have plenty of time to return items if you change your mind.

❤ For every purchase you make, you receive a free gift that changes frequently.

Explore the full range at INFASHION here


If you’re looking for clothes to warm you up, Damart is the ultimate destination for you. Damart offers a range that is sure to meet your warmth needs, with a range of toasty thermals, knits, PJ’s and slippers available to order.

❤ Every purchase comes with a free gift.

❤ Choose your level of toastiness, from Soft Warmth for mid-season wear all the way through Intense Warmth for icy temperatures.

To explore Damart’s wide range, head here

Leina Broughton

Australian womenswear label, Leina Broughton, is simply about fashion that is not dictated by your age or that little number inside the garment.  Broughton’s cut and shape are the perfect silhouette for the mature woman of any size or figure, and her exclusive prints echo a timeless yet modern elegance.

Her boutique collections are stunning in-house designs that are manufactured in Queensland to deliver quality garments.

❤  The Leina Broughton site ships all orders within Australia express and if your purchase is over $150 your order will be posted out for free!
❤  Offers ‘LB rewards’, so for every $1 you spend you get 1 point (excludes shipping fees).

Click here to browse her collection


Look good without emptying your bank account. Millers is one of Australia’s largest womenswear retailer that appreciates value fashion.

From seasonal outfits and sleepwear to swimwear and accessories, its online store provides a mix of fashion and functionality that appeal to the ageless woman.

❤  Millers offers free delivery on orders over $60 and 30 days free return to stores.
❤  For every dollar spent, you will receive one reward point. (Earn 60 points and you are rewarded with a $5 voucher to spend!)

You can shop the look here

Female For Life

Want to get fit but still look fab? Female For Life offers active wear for women of all shapes and sizes that are flattering and comfortable.

The majority of their clothing products are made from the breathable and quick-drying fabric Supplex which brings the comfort and freedom to move and sweat it out.

❤  The brand is 100% Australian owned and operated, with zero carbon footprint.
❤  Have a 30 day returns policy and next day delivery within Australia.

See their athletic clothing range here

Cooper St

Cooper St brings a polished style that’s fun, feminine and on-trend for the modern Australian woman. The high-end label channels quality fabrics and gorgeous prints and colours. From relaxed silhouettes to elegant evening dresses, your friends will be swooning over your outfits!

❤  Their online store allows customers to “shop now and pay later” with Afterpay at the checkout.
❤  Make sure to watch out for their sale items – they are usually a bargain!

Click here to view current items on sale


Step into the season with the latest selection from the fashion-forward Sandler footwear range with on-trend block heels, dress shoes, flats or boots that are as wearable as they are beautiful.

Australian label Sandler understands the value of craftsmanship with its footwear range comprised of quality materials, trims and linings for stylish comfort.

❤  The online store offers Afterpay at the checkout, so you can get your style favourites and pay for them later!
❤  Sign up to receive their VIP newsletter and receive a 15% off voucher for your next online purchase.

Click here to shop their range


It can often be difficult to find contemporary outfits that enhance or flatter feminine curves, but Katies has made it an easier shopping experience. Offering sizes ranging from eight to 26, Katies is your wardrobe solution to fashionable and wearable clothing that fits your everyday life, but are still on-trend.

❤  The Katies site has free shipping for orders of $75 and 30 days free returns.
❤  Sign up to Katies and receive $10 off your first order.

Check out the styles here

lee garrett

Add a bit of whimsy and vibrance to your wardrobe with the lee garrett collection. Its fun printed scarves, with bold hues and fresh colours, are designed in Australia and handcrafted in the softest natural fibres of cotton, silk and wool.

This season’s beautiful bloom designs contrast with Aztec-inspired prints and gypsy-luxe detailing to deliver a unique frill to your outfit.

❤  The lee garrett online shop offers free shipping and free gift wrapping (bonus!)

Browse the collection here

Country Road

With a range of styles that speak to a variety of ages, Country Road brings comfort, simplicity and gracefulness to its womenswear. Its current winter offerings are all about layers, charting button-detailed coats, quality wool fabrics and snug knitwear to brighten any cold day.

The Australian lifestyle fashion brand is more accessible than ever, often offering sales with savings up to 25 or 30 per cent off their new season stock.

❤  Online shoppers can enjoy free delivery for all orders over $100 and returns are accepted within 14 days of order receipt.

Shop the collections here

Spencer & Rutherford

Whether you want to express yourself or impress others, Spencer & Rutherford’s bags and accessories will set you apart. Spencer & Rutherford has successfully established itself as an iconic luxury Australian brand with bespoke designs, richly detailed fabrics and eclectic colours to create pieces of art.

Producing unique and detailed handbags, luggage and accessories, all products are designed in Melbourne and crafted by the finest artisans.

Allow a bit of time for your order to arrive as it can take 5-7 business days, and note that only full priced items purchased through the eBoutique, within 7 days of receipt, can be returned.

❤  Spencer & Rutherford makes it clear that fashion is not about age but about personal style and attitude.

Click here to see the best sellers

Seed Heritage

Seed Heritage has become one of Australia’s wardrobe staples for women – staying on top of the latest fashion trends to create the perfect balance between feeling your best and looking fab.

Blending style, practicality (and comfort!), the collection ranges from apparel to footwear, many of which are easy essentials that reflect a modern simplicity. Check out the ‘Lookbook’ tab for women for some seasonal inspiration.

❤  Free standard shipping on orders over $50.

Shop the look here


From handbags, clutches, wallets and belts to hats, beautiful scarves and capes, Carolina makes accessories a necessary extra. The lifestyle label merges the Australian aesthetic with European style and Colombian craftsmanship.

If you love fine textures, soft leathers, tassels and beautiful details, Carolina’s accessories will add exceptional classic pieces to your wardrobe.

❤  Enjoy free express shipping Australia-wide on all orders and 30 days free returns.
❤  If you subscribe to their newsletter you get $20 off your first purchase.

Shop the range here


You earned the right to be comfortable so we’ve made it easier to find versatile, quality everyday basics for women.

Made from sustainably grown bamboo and organic cotton, O2wear Australia provides a range of basic layering pieces including underwear, leggings, camisoles, tanks, t-shirts and long-sleeved tops that are perfect for layering.

❤  Employs green eco-friendly practices.
❤  Free Australian delivery on all orders and accept returns within 30 days of purchase.

Click here to visit the site

The Acqua Brand

Shopping for swimwear can be the ultimate letdown, but it doesn’t have to be. The Acqua Brand has a classic, mature range that will give you confidence and comfort so that you’re able to step out on the beach or swimming pool in style.

The brand’s swimwear include exclusive prints and classic neutrals in a range of long-sleeved rash guards, swim tees and one-piece maillots.

Standard shipping is charged at a flat rate of $10 per order (2-5 business days within Australia), or Express Post at $12 per order. Returns and exchanges are welcome within 14 days of receipt of the purchase.

❤  Uses the latest technology in Italian recycled lycra.
❤  100% Australian designed, manufactured and crafted in Sydney.

Browse their swimwear range here