Why buying stocks when others are selling can be a great idea

Being a contrarian investor can actually work in your favour. Contrarian investing is generally a much better long term investment approach, despite the ups and downs of the market.

There is a lot to be said for being a contrarian investor: someone who buys stocks when other investors are scrambling to sell. 

Long term, it’s generally a much better way to invest, even if there can be moments when you’re filled with self-doubt about how far the share market is likely to go down.

They say of dropping markets that it’s hard to catch a falling knife. Meaning to buy at the bottom of the price graph. For a start you’re going against the flow of investor opinion. However, some of history’s most successful investors have done exactly that.


Contrarian investing is a smarter way to invest, according to Andrew Main

Warren Buffett, the Oracle of Omaha, is the standard bearer of contrarian investors, having time and again bought into assets and companies that other investors overlooked or avoided.

Railway companies, fast food ventures, soft drink manufacturers and other supposedly “last century” enterprises have all attracted investment from his Berkshire Hathaway business, which is named incidentally after the shirts it long ago ceased to manufacture.

“We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful,’’ is one of his many quotes on the subject.

Just looking at our local market so far in 2015 and 2016, we’ve watched the S&P/ASX200 index come off around 12 per cent. However, it has also moved up almost 10 per cent since it bottomed out in early February 2016.

If this all sounds like a roller coaster ride, that’s because it has been. It is also easy to see the advantages for people who have bought in since the bottom of the dip. Take BHP shares for instance. If they caught the proverbial falling knife by buying at the low point, those brave investors could be up as much as 25 per cent in a month.

But so also will long term holders who have in fact been sitting on their hands, and who may well have stopped looking at the financial pages when things were at their bleakest and the front pages carried headlines about how “markets shed $20 billion”.

Going back to Mr Buffett. He is also on record as saying that “our favourite holding period is forever.”

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Business magnate, Warren Buffett, made his millions from investing against the crowd

The BHP investors who sat tight, which incidentally tends to be the norm among mum-and-dad savers, had the painful experience of watching their shares drop in price from more than $25 in early October 2015 to $14.20 in January 2016, just three months later.

That’s a drop of more than 43 per cent, but if they hadn’t sold the shares, they haven’t made a loss.

The only serious issue they have to contend with is that because of low commodity prices, BHP management slashed the company’s dividend by 74 per cent, which is going to be bad news for retirees. That’s clearly a concern but it does not damn the company forever, and as long as commodity prices recover in the long run (and they always do, although it’s hard to pick the timing), then the company’s share price will also recover.

What’s more, any company that decides not to cut dividends when profit margins drop sharply is quite possibly storing up trouble for the future.

There’s a lot to be said for the “Buy and Hold” strategy if you can time the purchase, and avoid selling in down periods. Back in 1988 after the share market crash I was working in Sydney at Ord Minnett, which then was an institutional stockbroker.

We had an office sage called Len de Groen, who had been in the broking business since before the 1929 crash. A brash young colleague noticed a tall filing cabinet beside Len’s desk and sneaked the top drawer open. It was full of share certificates dating back decades.

“Are these all your shares?’’ asked the neophyte.

“A to C, son, A to C” was Len’s dry explanation, barely looking up. He left it unsaid that the lower three or four drawers in the cabinet contained the rest of his share portfolio, as a shining example of the 'buy and hold' philosophy.

Have you ever invested against the crowd? Join the conversation below.