The supermarket says its entire Christmas Gold range is locally produced and includes 23 bakery, fresh meat, savoury sides and sweet products.
The company made the move after intensive research showed 76 per cent of customers would be making a concentrated effort to buy Australian-made items this Christmas.
“With Christmas around the corner, it’s the perfect time for Australians to unwind from a challenging year and share good food and the spirit of Christmas with loved ones,” Woolworths Food Company Managing Director Guy Brent said.
“Our research shows most customers are more likely to shop with retailers that use Australian native ingredients and we expect this trend will continue to grow.
“We already offer 100 per cent fresh Aussie meat and 96 per cent of our fresh fruit and vegetables are grown on Australian farms.
“We’re thrilled to add an entire new range to help make an Aussie made Christmas more accessible for customers around the country.”
More shoppers said they were keen to support local farmers and bushfire impacted businesses after the tough year of 2020.
The new range of Woolworths Christmas Gold products include:
- Chocolate & Roasted Hazelnut Tarts
- A 20-Pack Indulgent Mini Dessert Selection
- Lemon Myrtle Meringues
- Twice Cooked Duck Fat Potatoes
- Gin Infused Pear & Riberry Fruit Mince Tarts
The new range is available now.
This article originally appeared on Over60.