Robert Irwin has made a major announcement ahead of the annual event held in honour of Steve Irwin’s life and achievements.

Taking to Twitter and Instagram, Robert unveiled his new book which contains a series of wildlife and nature photos that he’s snapped over the years.

The book, titled Robert Irwin’s Australia, traces his own journey following in the footsteps of his father.

“This is the embodiment of countless years of dedication to the art form of imagery as well as my profound passion to continue my father’s important legacy, while forging my own path,” Robert captioned, alongside a video of him signing a Launch Edition of the book.

The motivation for the book came from the 18-year-old’s determination to showcase Australia. Robert describes our country as the “most rugged, beautiful, surprising and awe-inspiring continent” on earth.

“Through each page you will not only find wild and vibrant natural beauty but also images from the frontline of environmental turmoil,” he said in a video posted to his Twitter account.

The book, which is “Australian-made, printed, crafted and bound”, also reveals why Robert has a passion for photography and how it helps him connect with his late father.

“Above all I hope this book exemplifies the wonder of the natural world while also providing a sense of reflection into the deeper responsibility that we all have to protect our environment,” he said.

Despite Robert’s good intentions with all profits made going directly towards wildlife conservation, there’s been some public outcry about its $189 price tag.

“My 10-year-old looks up to you and your dad. He wants to be a reptile zookeeper and work at Australia Zoo. I would love to give this to him and see the look on his face. I understand the $ (dollars) goes to conservation, but there are many people who can’t afford this,” one fan commented.

For others, the book is well worth the price tag with the first 500 special edition signed copies selling out within hours, each worth $350.

The special release comes just weeks ahead of Steve Irwin Day, the annual event held on November 15 which celebrates the wildlife conservator’s life.

Images: Twitter

This article first appeared on OverSixty.