The Today Show hosts have shared adorable photos of their children dressed up for Book Week.

Karl Stefanovic’s daughter Harper was dressed up as former yellow Wiggle Emma Watkins’ new character, Emma Memma.

Co-host Ally Langdon’s son Mack went dressed up as Harry Potter from the popular series by JK Rowling.

Ally left her post in the morning and was covered by newsreader Alex Cullen so she could watch Mack’s parade.

“She’s ducked off to see the parade this morning which as we know is Ally’s worst nightmare,” Karl joked.

“We had to twist her arm to make her go,” Alex added.

Each year since 1945 the Children’s Book Council of Australia (CBCA) has brought children and books together across Australia for Book Week.

It is a time where schools and public libraries spend one week celebrating books and Australian children’s authors and illustrators.

Classroom teachers, school librarians and public librarians create colourful displays, activities, run competitions and tell stories relating to a theme to highlight the importance of reading.

Some schools may also host parades for children to show off their costumes.

Images: The Today Show

This article first appeared on OverSixty.