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A Russian modelling agency by the name of Oldushka is making waves on social media for exclusively representing models that fit in the mature age bracket. 

Founder of the company, Igor Gavar spoke to Vogue about what inspired him to start the initiative, saying: “Beauty – it’s a quality that becomes more valued with years … I met some very interesting faces, and I wanted to do a separate project with them. A modeling agency became that sort of project.”

The agency is credited for showing the world that regardless of age, you can still be considered beautiful. The company only hires those above the age of 45, with their average “look” being men and women in their 60s.

Scroll through the gallery to see the models that are breaking age barriers.

Do you believe representation for the older generation is important?

Written by Basmah Qazi. 

Scroll through the gallery to see all the photos

Scroll through the gallery to see all the photos

Scroll through the gallery to see all the photos

Scroll through the gallery to see all the photos

Scroll through the gallery to see all the photos

Scroll through the gallery to see all the photos

 

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