As we’re delving into winter, the temperature is not the only thing dropping, some businesses may also experience a drop in sales as customers’ shopping habits can also change throughout the year. But luckily there are many ways to keep momentum over the winter season. This blog post will cover multiple strategies that you can use to keep sales up during the cold winter months.

Keep Seasonal Impulse Items Close to the Checkout

Displaying tempting items close to consumers is a common tactic used by many businesses to encourage purchases. But to capitalize on more seasonal impulses you can also place seasonal items in strategic locations such as close to the checkout during winter to increase sales. So some customers might also purchase extra winter items such as clothing, also it’s easy to find some cheap socks wholesale from suppliers so don’t miss out on these seasonal opportunities.

The convenience of having these items within reach can be the push a customer needs to make an additional purchase. Additionally, due to the outside conditions, customers might be even more inclined to stock up on warmer items.

Change the Colour Palette

Winter is another popular time for businesses to update their display and colour schemes to include warmer and more inviting tones. The goal is to have a more inviting atmosphere that can retain customers so they spend more time browsing your store. You can include shades of red, yellow, purple or orange to help maintain the feeling of comfort which will hopefully lead to some more purchases.

This isn’t strictly limited to displays but if you also strategically purchase stock in various warmer colours it can further enhance the shopping experience for customers. It may be difficult to source coloured stock but if your store can pull it off then you’ll certainly stand out from your competitors.

Clear Any Outdated Summer Stock for your Store

While it might depend on store to store whether you have seasonal products, the start of winter is the perfect time to clear old racks of stock and make way for winter goods. It won’t take too much effort and with the right strategy, you should be able to clear things out rather fast. This can mean having flash sales or clearance sales to draw large amounts of customers in to purchase any remaining stock.

Offer Special Promotions or Discounts for the Winter Season

The winter months are the perfect time to offer special promotions or discounts to attract additional customers and boost sales when things might be a little stagnant. It doesn’t need to be limited by simple discounts either, you can get creative and offer bonus items, loyalty cards or package deals. The options are endless for enticing customers to purchase more and make the most of the cold winter months.

These are just some of the promotions and discounts you can use to prepare your store for winter sales. It’s all about finding what is best for your store, so try out some different tactics and who knows you might find something that works.

Think About Moving Stock Online

It can be a great idea during winter seasons to offer online purchases so your stock can be delivered straight to your customers. This gives the option for customers to still purchase even if they don’t want to go out in colder climates. You can also offer discounts for customers who purchase online as an initial incentive to move from in-person to your website.

The ability to have stock available on multiple platforms and avenues will drive even more sales to your business and also be convenient for your customers. If you haven’t yet gotten up to date with the current climate of e-commerce then winter might be the best time to adapt.


The key takeaway for successful winter retail shopping this season is to ensure customers have a reason to come into the store. There are multiple ways to encourage people to shop during the winter months so if you’re creative you can use these tactics to your advantage and who knows, winter might even be the most profitable season of the year!

Photo by Aleksandr Popov on Unsplash

This is a sponsored article produced in partnership with Web Oracle.